Simplified Engagement
Our platform takes care of scheduling email campaigns or social promotions, providing landing pages to collect data, giving people access to documents and sending follow-up emails – on whatever scale works for your campaign.
Engage as many prospects as you need to with simple, effective marketing, so you can focus on great content and meaningful experiences.
Active Targeting
Automatically personalise emails, social messages or landing pages with dynamic lists. Vary content based on seniority, role or even for specific accounts in account-based marketing campaigns.
Adapt communications around people’s behaviour and interactions with you.
Keep track of who has been invited to your webinar, who has signed up and who has attended.
Schedule reminders and thank-you emails in advance and be confident the right ones will reach the right people at the right time.
Automated Experiences
Easily create sophisticated workflows using our visual editor.
Did your contacts download your white paper or join your webinar? Fire off a series of emails with relevant content or notify the sales team when a prospect engages.
Make use of automations to feed your pipeline and convert social interactions into qualified leads or sales.
Perfectly Timed Content
Stay on top of your content by scheduling blogs, emails and social posts in advance of a major launch or paid campaign.
Work with multiple LinkedIn, Twitter and Facebook accounts and post extra fresh content whenever you like by keeping the content engine running.
Results Tracking
Find and filter social conversations by #hashtag, keyword and more. Easily see what people have to say about your brand, competitors, and industry.
Life of the Lead tracks interactions for every contact in Contact Manager including site visits, emails, webinars and social events.
Track overall engagement and conversion for websites, microsites, landing pages, emails, forms, campaign activities, and devices.
Smart Integration
Extend your digital transformation with a marketing stack that integrates Salesforce, WebEx, GoToWebinar, Google Ads, WordPress, SquareSpace, Magento, Shopify, EventBrite, LeadSync, SurveyMonkey, LiveAgent, Zapier and many others into our marketing automation platform.
Our latest Smart Thinking on Marketing Automation
Your team needs time off. Your audience is global. Learn how to build a 24/7 content operation that keeps your marketing visible and relevant, no matter the time zone or holiday.