Despite often exaggerated claims, B2B marketing is not so different from B2C marketing. Marketing is really about people so B2B and B2C have a lot in common. In fact they’re getting closer. Find out why remembering the ‘person’ in ‘businessperson’ reaps rewards.
Read MoreMarketing is constantly and rapidly evolving. Learn how to keep your marketing fresh and lively to grow you audience and your business.
Read MoreAI is making a huge impact in the marketing world. Read this to learn how B2B marketers can most benefit from using Artificial Intelligence whilst avoiding important pitfalls.
Read MoreAgile digital marketing helps teams to collaborate and meet challenges using continual testing. When combined with the power of marketing automation, an Agile marketing methodology can really take your digital marketing strategy to the next level.
Read MoreTrade shows provide opportunities to meet customers, prospects and partners in person. Clever use of Marketing Automation and Content Marketing can take this experience to the next level. Here’s what you can do before, during and after a trade event.
Read MoreWhile technology and automation are vital tools for marketing communications, putting people at the centre of your marketing strategy is the key to creating a customer experience that matters.
Read MorePillars are the themes or topics that are integral to communicating your company’s offer to your ideal audience. Your pillars are defined by what you want your brand to be known for and who your audience is and what topics they need information on from you.
Read MoreB2B customers do not entirely turn off their consumer mentality when they switch from a personal buying mode to a business focused one. B2B brands must be just as aspirational, desirable, relevant and engaging as B2C brands.
Read MoreNo matter what your business is selling, the first step in devising a marketing plan is to identify your target demographic. At present, it seems that most strategies in most industries are being designed to attract Millennials. In doing so, businesses that offer professional services or industry expertise all too often overlook the generation that preceded them. Considering the fact that Generation X currently holds the majority of senior and executive level management positions worldwide, such businesses might want to reevaluate their marketing strategy.
Read MoreLinkedIn is now a core component in many B2B lead generation and content marketing strategies. The company can now claim to operate the world's largest professional network on the Internet, with over 660 million members in over 200 countries and territories. It is time to take a serious look at the potential of building a LinkedIn B2B content marketing strategy.
Read MoreAs B2B marketers, we sometimes unconsciously put ourselves in the place of our targets without even realising. Our B2B marketing strategies often consist of communicating the same way we like to consume digital media. And that might not be the way that appeals most to our target fish.
Read MoreTo stay competitive in an ever-expanding digital universe, brands need to be on top of the latest trends and look to find gaps and tools to use to their advantage. Consider that last year the majority of businesses planned to increase their investment in the already crowded digital marketing sphere. In the UK and North America, brands upped their marketing technology budgets by 44 per cent (£40bn), and it was forecast that by 2020 digital's share of total advertising spend would reach 50%.
Read MoreGaining the attention of your target audience is the equivalent of getting a foot in the door. Without the ability to hold their attention and transform their passing interest into something more tangible, you merely have numbers. A successful Conversion Rate Optimisation strategy is the key to unlocking the potential of your online audience and transforming it into a significant for your business.
Read MoreAs a marketing professional or business executive, you are probably well aware of the astounding statistics which support incorporating video as part of an overall B2B marketing strategy. It is a highly preferred form of presenting information and incredibly effective at engaging with prospects and customers.
Read MoreIt is now possible for firms to reach out and put together a global team to respond to demands as they arise, instead of retaining and retraining a static workforce. How can individual employees adapt and change to stay relevant in this innovation culture? What if potential employees apply innovation methodologies to what they offer businesses?
Read MoreThere's no such thing as a job for life anymore. Technological and social change has disrupted the job market, and employees routinely job hop or have more than one running concurrently. In a fluid job market, how do you stay afloat?
Read MoreKnowing how to build a landing page that converts is key to a successful inbound marketing strategy. Find our what steps you can take to optimise their performance.
Read MoreBuying a list of business leads might seem like a quick win, but it’s a bad strategy in the long-term
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