An effective content marketing programme depends on how well inbound channels distribute content and capture user data. In Part 2 of our marketing automation series, we dive into how to get the most from the core elements of content marketing.
Read MoreSales automation is the perfect companion to B2B marketing automation. It can help the sales team reduce admin and focus on the most valuable opportunities, maximising the ROI of content marketing.
Read MoreMarketing automation software is now an entry requirement. If you want to be able to compete in today’s dynamic marketing environment, you have to automate.
Read MoreCustomer journeys are learning experiences. Better customer journeys can result in better customers. Here’s how to use data, content marketing and marketing automation to build relationships in which you and your customers work better together.
Read MoreWant people to come to your webinar? Here's an in-depth guide for how you can use automation to market your online events before, during and after the webinar itself.
Read MoreLearn how automation can revolutionise your B2B marketing. Develop a holistic understanding of your audience so that you can be both more creative and strategic.
Read MoreMarketing Automation has the potential to transform your business growth. Learn how to prioritise key features and streamline integration with other business processes to get maximum benefit.
Read MoreSocial media is a crucial part of any b2b marketing strategy. However, b2b companies often report that there aren't enough hours in the day for all of their existing marketing tasks. If that's your experience, discover how marketing automation could be the solution to improve your social media marketing strategy.
Read MoreMarketing automation helps your sales and marketing teams communicate better with your prospects, leads, and customers. When a user visits your website, it makes it easy to understand their interests and buyer journey. With this insight you can create dynamic content marketing, landing pages and email campaigns that help convert leads to sales.
Read MoreMeasurement helps us to understand where we are in relation to where we want to be, so we can formulate a plan to move to the next step. The promise of digital was that data would help us understand the impact of our efforts, but is it that simple?
Read MoreSegmentation and marketing automation go hand in hand to provide a better customer experience. Find out how you can put your leads’ wants and needs in the spotlight and deliver tailored, relevant and personalised messaging that nurtures relationships and builds trust.
Read MoreSee how you can put marketing automation to work for your organisation and the impact it can have on your ability to nurture your prospects.
Read MoreFor anyone involved in digital marketing, automation has the potential to be a game changer. Join us for an introduction to a suite of tools and tactics designed to mitigate the data drudgery and make marketing fun and creative again.
Read MoreIn this episode of the Financial Times’ Tech Tonic podcast, John Thornhill talks with Jeni Tennison, a researcher in AI whose work focuses on the best practice for the use and sharing of data and CEO of the Open Data Institute (ODI).
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